FOR IMMEDIATE RELEASE
CONTACT: TradeHarbor, Inc.
(314) 878-1200 Ext. 411 or
TRADEHARBOR ANNOUNCES 'QUICK START' PROGRAM FOR CABLE OPERATORS
Free Integration Support and Free Use of Voice Signature ServiceSM Offered to Prove ROI for Customer Service, Mobile Content Delivery Applications
ST. LOUIS, MO., Oct. 4, 2010--TradeHarbor® (www.tradeharbor.com), the leading provider of Voice Authentication as a Web Service through its Voice Signature ServiceSM (VSS), has announced a "Quick Start" program for cable MSOs and entertainment content providers that includes free integration support and free use of the Voice Signature Service . For cable, the VSS has specific applications in both Customer Service and TV Everywhere deployments.
TradeHarbor's Voice Signature Service is used for remote authentication and as a direct replacement or adjunct for hand-written signatures. It is a Web Service which has numerous applications in a number of industries, including banking/financial and healthcare, for remote transactions over the telephone or Internet and on mobile devices.
"Following the strong positive reaction to the Voice Signature Service at the CableLabs Summer Conference in Colorado earlier this year and the Media Innovations Summit in Hollywood just last week, we are launching the new program specifically for MSOs and entertainment media content providers," said Paul S. Heirendt, Co-Founder and CEO of TradeHarbor.
Barry Babcock, TradeHarbor Board Member and former Chairman of Charter Communications said, "We are so confident of the significant Return on Investment for using the Voice Signature Service in the cable industry that we are offering free integration support and free use of the service to prove the ROI."
For Customer Service applications, the VSS can reduce consumer authentication time by 2/3rds while increasing the convenience and customer satisfaction. For TV Everywhere applications, through the use of TradeHarbor's VoiceSig Mobile API (www.voicesigmobile.com), operators can securely authenticate individual subscribers in about nine seconds, providing secure access to purchased content and enabling new levels of parental controls with Anytime Anywhere access. (A demo of these capabilities can be found at: www.tradeharbor.com/evergreen-cable/).
According to Brad Hunt, Special Advisor to TradeHarbor and former CTO of the Motion Pictures Association of America (MPAA), "The motion picture industry has been looking for a way to implement secure parental controls and remote access of high value content by authentication of the user for nearly a decade. TradeHarbor's VSS can enable these services while preserving the privacy of the person."
The Voice Signature Service (VSS) is used in many different applications in a wide variety of industries:
TradeHarbor®, Inc., a Delaware corporation, was founded in May, 1999 and is headquartered in St. Louis, Missouri. TradeHarbor has been a pioneer in Voice Authentication and offers the Voice Signature ServiceSM (VSS) as a highly scalable Web Service (Software as a Service, "SaaS"). TradeHarbor also designs and deploys custom speech and web-based applications for clients that wish to quickly implement the Voice Signature Service in their business.
The co-founders, a Bell Labs advanced speech scientist and an experienced electronic publishing executive, created a powerful business solution that deploys advanced speech technologies in the core of a highly-scalable Web Service and uses trade secret algorithms and proprietary business processes to offer biometric Voice Authentication as a real-time decision support tool, and provide the ability to obtain legally-binding document signatures over the telephone and in Web transactions.
This press release contains statements of a forward-looking nature relating to future events or future financial results. Investors are cautioned that such statements are only predictions and actual events or results may differ materially. In evaluating such statements, investors should specifically consider various factors, which could cause actual events or results to differ materially from those indicated from such forward-looking statements. The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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